How To Respond to Negative Reviews Online Like A Pro!

By | 0 Comments

You, the business owner head to your salon ready to start another busy, hair-raising day of customers, employees, deliveries, emails, phone calls and everything in between. Finally! It’s the end of your day, let’s say 9 pm, you’re heading out the door, albeit tired but satisfied that you are doing what you love. *BUZZ* You feel the vibration of your…

Read More »

What People Say about You and Your Business Matters

By | 0 Comments

Managing your online reputation is a matter of life and death for some businesses. In the case of ABC restaurant in Arizona, it was the death of this business after social media relentlessly crucified the owners of this restaurant due to their conduct on an episode of Kitchen Nightmares with Gordon Ramsey. It is a daunting task to manage your online…

Read More »
seo

“STOP wasting money on SEO…. It could actually HURT your Business!” Here’s How…

By | 0 Comments

As a Business-to-Business Reputation Specialist, I say this with tangible proof – “SEO will hurt your business badly” – UNLESS they are also doing Reputation Marketing as well. SEARCH ENGINE OPTIMIZATION (SEO) ALONE IS A BIG MISTAKE Don’t get me wrong, getting your website optimized for specific keywords is great. In the past SEO, with a little clever Pay-Per-Click (PPC)…

Read More »

4 Steps on How to Market to YOUR Prospective Clients in a Genuine Way… That works!

By | 0 Comments

I was recently asked by a business owner, “how do you select your clientele?” I must admit that I was surprised by the question because I was not sure what the motivation was.  I explained that our firm has a selection process that we never deviate from, a process that allows us to treat business owners as living entities and not as mere leads…

Read More »

Move Over SEO – Reputation Marketing is the NEW Sheriff in Town!

By | 0 Comments

In digital marketing, nothing stays constant, one day you are obsessed with Pay-Per-Click (PPC), the next, you are giddy about Search Engine Optimization(SEO). Digital Marketing is a shifting landscape with many moving parts and one has to keep adjusting to stay relevant and to serve your clients. You just need to look at the offerings of the various players in the industry to…

Read More »