Monthly Archives : March 2017

What People Say about You and Your Business Matters

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Managing your online reputation is a matter of life and death for some businesses. In the case of ABC restaurant in Arizona, it was the death of this business after social media relentlessly crucified the owners of this restaurant due to their conduct on an episode of Kitchen Nightmares with Gordon Ramsey. It is a daunting task to manage your online…

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seo

“STOP wasting money on SEO…. It could actually HURT your Business!” Here’s How…

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As a Business-to-Business Reputation Specialist, I say this with tangible proof – “SEO will hurt your business badly” – UNLESS they are also doing Reputation Marketing as well. SEARCH ENGINE OPTIMIZATION (SEO) ALONE IS A BIG MISTAKE Don’t get me wrong, getting your website optimized for specific keywords is great. In the past SEO, with a little clever Pay-Per-Click (PPC)…

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4 Steps on How to Market to YOUR Prospective Clients in a Genuine Way… That works!

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I was recently asked by a business owner, “how do you select your clientele?” I must admit that I was surprised by the question because I was not sure what the motivation was.  I explained that our firm has a selection process that we never deviate from, a process that allows us to treat business owners as living entities and not as mere leads…

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