Browsing Category : Reputation

How To Respond to Negative Reviews Online Like A Pro!

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You, the business owner head to your salon ready to start another busy, hair-raising day of customers, employees, deliveries, emails, phone calls and everything in between. Finally! It’s the end of your day, let’s say 9 pm, you’re heading out the door, albeit tired but satisfied that you are doing what you love. *BUZZ* You feel the vibration of your…

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What People Say about You and Your Business Matters

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Managing your online reputation is a matter of life and death for some businesses. In the case of ABC restaurant in Arizona, it was the death of this business after social media relentlessly crucified the owners of this restaurant due to their conduct on an episode of Kitchen Nightmares with Gordon Ramsey. It is a daunting task to manage your online…

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seo

“STOP wasting money on SEO…. It could actually HURT your Business!” Here’s How…

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As a Business-to-Business Reputation Specialist, I say this with tangible proof – “SEO will hurt your business badly” – UNLESS they are also doing Reputation Marketing as well. SEARCH ENGINE OPTIMIZATION (SEO) ALONE IS A BIG MISTAKE Don’t get me wrong, getting your website optimized for specific keywords is great. In the past SEO, with a little clever Pay-Per-Click (PPC)…

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Move Over SEO – Reputation Marketing is the NEW Sheriff in Town!

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In digital marketing, nothing stays constant, one day you are obsessed with Pay-Per-Click (PPC), the next, you are giddy about Search Engine Optimization(SEO). Digital Marketing is a shifting landscape with many moving parts and one has to keep adjusting to stay relevant and to serve your clients. You just need to look at the offerings of the various players in the industry to…

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Online Reputation Management isn’t a Scary Word

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  Estimated Reading Time: 7 minutes Online Reputation Management is a tool that every business owners must have in their playbooks if they want to engage and gain trust with their customers. No longer can companies not afford to have a medium in which they can reach out to pacify disgruntled customers, as leaving unanswered bad reviews can cause damage…

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The Law of Social Media

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There is no denying that social media is very central to businesses, the practice of law is not exempt.  The law profession is typically known as late adapters with respect to technology, however, recent studies show that lawyers are getting on these social platforms in huge numbers.  The question now arises, are they doing it right?  There are 78% of…

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