Browsing Category : Tips & Tricks

4 Steps on How to Market to YOUR Prospective Clients in a Genuine Way… That works!

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I was recently asked by a business owner, “how do you select your clientele?” I must admit that I was surprised by the question because I was not sure what the motivation was.  I explained that our firm has a selection process that we never deviate from, a process that allows us to treat business owners as living entities and not as mere leads…

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Online Reputation Management isn’t a Scary Word

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  Estimated Reading Time: 7 minutes Online Reputation Management is a tool that every business owners must have in their playbooks if they want to engage and gain trust with their customers. No longer can companies not afford to have a medium in which they can reach out to pacify disgruntled customers, as leaving unanswered bad reviews can cause damage…

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